"Marketing is
not a battle of products, but of perceptions," marketing expert Jack Trout
once wrote.
What does it mean?
The market is full
and offers every kind of product for each target price.
The reason why your
customer will buy your product must be really convincing: he will not buy your
bag because it is functional, convenient or just beautiful.
He will buy it
because he wants to belong to the world represented
by your bags. He wants to live a dream and wants to be part of that group
which forms your target. If the consumer will feel indispensable to get that
product and be recognized, he will become a loyal customer.
The creation of a
coordinated proposal has the aim to express to the customer the image of your
brand. That’s why it’s very important to build a strong philosophy around your
collection.
Now it’s your turn:
you identified your target, and all your inspiration images. You can start your
trend research.
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