domenica 30 marzo 2014

DREAM BAG PROJECT - My choice



Hello everybody!
First of all, I want to thank you for all the messages you are sending me. Your support is pushing me to entertain you better and better.
Today, I tell you what is my target selection and I explain you the reason of my choice.
As this is my first own collection, and I’m not linked to any brand like when I work as a freelance, this bags will be designed for my lifestyle.
A very important part of my life is travelling.
This is an aspect of the being a Fashion Designer. You can’t imagine to do this job without having your luggage always ready.
Obviously, it must be a very comfortable and fashion suitcase, very light and in matching colour with my handbag and my eyeshadow!
If I would have a coordinated set of travel bags, it put me in a good mood, even after a twelve hours flight!
I could recognize it very easily at the baggage claim and I would feel like a diva, walking up and down through the metro of all the cities!
My husband always travels with me. It’s an agreement we made to stay always together. This allows me to combine holidays and work. I don’t make distinctions between work and leisure because I love my job.
I think that our generation has a new concept of work. Many of us, finding no job, had to invent it and these new jobs were born from our passions.
We can manage our time in a different way because internet allows us to transform every place in our workplace.
This is the reason why I will design a bag collection that allows you to take your office everywhere and  that can be loved by men, too!
In the next video we will start to talk about the trend research and I will give you all the tools to start your own fashion exploration!
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Thank you!

martedì 25 marzo 2014

DREAM BAG PROJECT - The target




Hi everybody!
Welcome back to DREAM BAG PROJECT.
As I promised, we are going to talk about the TARGET.
We  must define it, to locate our product in the market.
The Target is delineated by several aspects:
-          Age
-          Geographic segmentation
-          Socioeconomic segmentation
-          Culture
-          Behaviour
-          Related products
When I design a product, I must imagine what is the kind of person which will buy it.
We want to design a women bag collection and we identified some potential categories, belonging to different geographical areas, ages, social classes. Let’s have a look:
The smart casual:
She is a refined woman with a simple elegance. She follows the fashion but she never leaves her personal style. The smart casual look is perfect for your office outfit.
The Fashion Victim:
She is the first who wears the new trend. She is a self-confident and up-to-date woman.
Denim:
Chinos and sneakers are her uniform. She is dynamic and youthful.
Vintage:
She is very romantic. Her style is nostalgic and sensual.
Street Style:
Gritty look for a young woman.
Hipster:
The hipster style mixes vintage looks with modern concepts.
Sport:
She uses technical materials and comfort fits for a better performance.
Glamour:
She is a sophisticated woman, very elegant and well-off.

Have you chosen your style?
When you have found it, you can start to create your moodboard, collecting some similar images you like.
You can also identify some brands with a similar mood.
You must analyse their target price, their marketing strategy, their consumers and the trends they follow.
Some samples?
If your aim is to a vintage collection, you should have a look to the Ottod’Ame which reinterprets with elegance vintage fabrics.
Do you want to design a hipster collection? Go to Scotch and Soda website! Now you must ask yourself: “Which kind of bag could match with this outfit?”
If you know the brand Campomaggi, you immediately will think to that!
Your exercise for the next time will be:
-          To analyze one of the style you like and to collect some images of it.
-          Find an original idea, detail, accessory, philosophy that will make your products different from the others.
This will be useful for the first draft of our moodboard.
In the next video you will discover my choice and I will show you how to do trend research.
Thank you for watching me see you next time!

DREAM BAG PROJECT



Hi!
Welcome to DREAM BAG PROJECT.
This blog is dedicated to my adventure and I want to share it with you.
DREAM BAG PROJECT is a live reality show and a tutorial for those who want to understand the world of fashion and want to live it on their skin, being protagonist and not only spectators.
I’m going to create a bag collection and you will follow me step by step.
I will explain you how the creative process starts and I will tell you all the secrets of the fashion designer.
Ready to start? 
Let’s watch the first video!