TREND FORECAST

Hi friends!

If you work in the fashion industry, you know that the fashion designer’s work starts about 12-18 months before the new collection’s arrival to the shops.

As freelance designer, I support the fashion companies with a specific and accurate trend forecast, from 18 months ahead. Through a curated analysis of the runways, I translate key trends into color directions, materials and collections.

Here you can enjoy my advertising video!

DREAM BAG PROJECT - Trend Research

Trend research is one of the most fascinating and fun activities of a fashion designer. An expert professional is able to sniff the latest fashion updates in advance. This skill is given by experience and talent. You need to be creative in two ways when you approach trend research: the first one is to discover always new sources to discover the news (new brands, new places, new people, new artists...); and the second way is to reinterpret all these inputs and transform them in "wearable fashion".

Before explaining how to do trend research, I want  to introduce what trend research is.

You do trend research also when you study history of art, philosophy or literature. Everything is happening while you are here in this world is a trend: politics, economy, art exhibitions, cinema, magazines, music, technology…

The person who searches trends as a job is called “cool hunter”. This profession requires a big sensitivity and intuition which can be achieved through a good preparation, knowledge and experience.

The first source for trend research is the web: you can surf all the websites of the brands or the fashion blogs; you can subscribe some social network which collect new trends like Pinterest and Tumblr.

This gives you the chance to have a look through all the upcoming trends all over the world.

The practice to share pictures through the social media is used by a lot of emerging blogger: with Lookbook and Chictopia, you can find a lot of inspirations.

You can also subscribe specialized trend research websites. One of the most famous is WGSN.

Now switch of your laptop and go out. Collect pictures of the shops of your city. Try the clothes to see the new keyshapes and to understand what the people buy.

I give you some more simple advices:

- Travel;

- Take pictures; 

- Experience new lifestyle and food. 

This will help to open your mind.

- Read newspaper;

Fashion is really influenced by the present history.

- Visit fashion fairs;

Read magazines. 

Do not just watch at the pictures. Vogue is one of that newspaper which introduces very well all the most important art exhibitions all over the world.

- Visit museums. 

You can find a lot of inspirations from the past.

In the next video I will give you a sample of my trend research, focused on my collection.

If you liked this video you can subscribe my channel, leave a comment or a question.

Thank you for watching me! See you in the next video!